Business organizations need to realize that marketing is focused on understanding the motivations and desires of people to buy certain services and products. They should, therefore, use these insights with the aim of creating marketing campaigns which promote brands. The marketing campaign should also be concerned with encouraging people to purchase their products. Therefore, marketing campaigns whether developed through new or traditional marketing methods should be intuitive and creative. This will ensure that organizations are effective in their marketing. Through marketing campaigns run in the traditional media or the modern media tools, organizations need to create a customer’s affinity for their products. The business also needs to show how their products or services are differentiated from others by the competitors through marketing.